Cloud-based platform that creates and manages automated digital workflows across IT, employee, and customer operations.
ServiceNow is an American software company that provides a cloud computing platform for building and managing automated business workflows. Founded in 2004 and headquartered in Santa Clara, California, the company centers its products on the Now Platform, a single system used to digitize and automate work across departments.
Its workflow products span IT, security, and the wider business. IT Service Management (ITSM), IT Operations Management (ITOM), and IT Asset Management cover technology operations, while Customer Service Management, HR Service Delivery, and Security Operations extend the same platform to customer, employee, and security teams.
ServiceNow trades on the New York Stock Exchange under the ticker NOW. Bill McDermott serves as chief executive officer, leading the company's push into generative and agentic AI features built on the Now Platform.
MSPs and internal IT teams use ServiceNow for Now Platform, IT Service Management (ITSM), IT Operations Management (ITOM).
Best for: IT and support teams that need ticketing, service management, or quoting.
ServiceNow pricing depends on your organization's size, the modules you enable, and your contract term. Tools in this category are usually licensed by subscription, billed per agent or per user, per month, and scale with the users, endpoints, or sites you cover.
Public rate cards are not always available, and many vendors set final pricing through a quote or their MSP and reseller channel. To get an accurate ServiceNow price for your environment, request a quote from ServiceNow directly, or ask a managed IT provider that supports ServiceNow to bundle licensing, deployment, and management into one predictable monthly cost.
The most common alternatives to ServiceNow are other ITSM, Helpdesk & Quoting vendors. Compare ServiceNow with:
ServiceNow is a cloud software company founded in 2004 and headquartered in Santa Clara, California. It provides the Now Platform, used to build and manage automated digital workflows across IT, security, customer, and employee operations.
ServiceNow is headquartered in Santa Clara, California, USA, and trades on the New York Stock Exchange under the ticker NOW.
ServiceNow offers the Now Platform along with IT Service Management, IT Operations Management, IT Asset Management, Security Operations, Governance, Risk & Compliance, Customer Service Management, and HR Service Delivery.
Bill McDermott is the chief executive officer of ServiceNow.